VeMiDoc

Task

VeMiDoc is a bilingual mobile health app that keeps you connected to your doctor at all times. The Doctors check in after your appointment to make sure you are doing well. It is a platform based in El Paso Texas, a community where most of the population is bilingual (Spanish/English). The task was to create a brand that is attractive and easy to use for everyone in the community. We created different characters that represent the diverse population of El Paso. From strong independent women, families, students, to the abuelitas (grandmas) and hardworking people. It was very important to design a user-friendly app that would be easy for patients and doctors to navigate. A colorful platform, a wide representation of people in the community, different icons throughout the app as well as on the website, and a friendly user experience have made this platform very convenient and successful. Seeing your doctor has never being so easy.