Life

Task

Wine and specialty spirits store located at Manhattan West Plaza. It is the first in a series of friendly neighborhood shops, in partnership with Citizens Culinary Market across the country. The shop will offer a new experience with every visit, it will feature exclusivity, not what you would find in your average wine shop. While the concept will be recreated in each city, the design will reflect the neighborhood that it is a part of. The challenge was to create a brand that is explorational, inquisitive and welcoming. For the logo, we worked with the negative space to create wine bottles. Illustrations and overall brand is inspired by vintage New York master designers Milton Glaser and Saul Bass.