Plant Nation’s voice echoes the casual, friendly and straight-forward nature of the branding. Always optimistic, inclusive and focused on feeling good. It is the unity of people and plants. This is why the brand proposal is full of joy. Shapes, colors and type work in harmony to create a brand that is passionate, energetic and not afraid to have a little fun. We wanted to portray unity by incorporating a human face to the plant designs. And of course, it would be a happy face to correspond with the happy healthy food ethos.