Located in the heart of downtown El Paso, The Reagan is a venue born from the love of music and eclectic style. This inspired us to create a simple typographic logo that expresses the uniqueness of an unlikely “dive bar”. Dark, hand-drawn illustrations serve as a guide to understand the complexity of the venue. Visual oddities were created to match the overall aesthetic found throughout the space. Everything from a plate to a jacket is a mystifying experience that takes you on a journey to deduce the story behind; something that is pure and punk and romantic all at the same time.