From the beginning, Hillside Coffee and Donut Co. has been a very well established brand and easy to recognize. As it expanded, we felt it was the perfect time to refresh the brand by adding colors and new visual elements. The creative inspiration comes from the area were Hillside was born. It was very natural to create a world of hip southwest elements and fresh colors that reflect the personality of the customers who enjoy having a cup of coffee at this trendy local coffee shop. The final result, a very fun and exciting brand that feels more alive than ever before.