DUNDU

Task

An authentic and delicious West African fast casual restaurant in NYC needed a brand that would stay true to its African roots while appealing to the American palate. DUNDU was born from the need to fill the apparent void of African Cuisine in the fast casual food industry. The main challenge was to express the owner’s wish for a happy, caring, fun, bold, authentic yet modern brand. The bright green is inspired by the Nigerian flag for authenticity but made brighter to paint the happy, bold and positive energy from DUNDU. The black and white creates a simple but contrasting appearance that could only be complemented by the raw, prominent hand illustrations that represent the greatness of her people. The owner states “DUNDU is my own positive story of my people, my country and continent written in the ink of food.”